Danmarks Apotekerforening (Denmark’s Pharmacy Union) runs Apoteket.dk where users can purchase non-receipt medicine via the Internet. The solution was developed at the end of the 90’s and by the end of 2006 there was a requirement for a more operational platform that can quickly be adapted to new requirements.
Danmarks Apotekerforening is a professional body for all the Danish pharmacies and manages the pharmacies common E-commerce solution. The website is modern and ambitious and focus has been concentrated on delivering a wide range of free services to customers as well as the main system.
One of the most innovative elements of the website is the possibility for the customer to gain advice via video chat with a local pharmacy. The customer has the possibility to view the contents of the shopping basket from the consulting pharmacy, to eliminate doubt to which product is being discussed. This ensures a high level of quality in the consultancy between the pharmacy and the customer.
Apotekerforening market the website, the associated services and information. One campaign centered on “reminders”, where among other things an SMS service was promoted. The SMS service is a free service, where customers can be reminded about taking a pill at different times of the day within a period of time.
The Sitecore solution contains both a website as well as the pages displayed on the Info Screens that are present in the pharmacies. A wide range of functions and services can be used both on the website and on the Info Screens, which also applies to the mentioned SMS service. This makes it possible, through Sitecore, to reuse information and functionality across platforms.
Some of the most important functions on the website include:
- Medicine handbook – here it is possible to look for medicines via an alphabetical index or via a search function. There is integration with DLI, which contains all information about medicinal products that are sold in Denmark.
- Illness and disease encyclopedia – this is a collection of articles that Apotekerforeningen’s experts have created regarding a wide range of illnesses and diseases. These are also searchable or can be found via an alphabetical index.
- Quizzes are available for customers to test their knowledge.
- Consultancy held in private chat rooms where consultants can advise customers.
- Online video chat for consultants to give advice to customers, with or without the use of a webcam.
- SMS service, as mentioned above.